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Microsoft Certified: Customer Data Platform Specialty

About the
course

MB-260
Specialty
60 minutes to complete the exam
40-60 questions, multiple-choice and multi-select questions
700 / 1000

If your specialty is implementing solutions that provide insight into customer profiles and that track engagement activities to help improve customer experiences and increase customer retention, this certification could validate your skills and help open career doors.

As a candidate for this certification, you should have firsthand experience with Dynamics 365 Customer Insights, Power Query, Microsoft Dataverse, Common Data Model, Microsoft Power Platform and one or more additional Dynamics 365 apps. In addition, you need direct experience with practices related to privacy, compliance, consent, security, responsible AI, and data retention policy.

You also need experience with processes related to KPIs, data retention, validation, visualization, preparation, matching, fragmentation, segmentation, and enhancement. You should have a general understanding of Azure Machine Learning, Azure Synapse Analytics, and Azure Data Factory.

If you need more experience before you try to earn this certification, here are some suggestions:

  • Work as a Microsoft Dynamics 365 consultant on Customer Insights projects
  • Join the Dynamics 365 community. You don’t have to be a certificate holder
  • Take available learning paths on Microsoft Learn, and complete more hands-on practice
  • Sign up for an instructor-led training course

What you will learn

Skills measured

  • Design Customer Insights solutions
  • Ingest data into Customer Insights
  • Create customer profiles by unifying data
  • Implement AI predictions in Customer Insights
  • Configure measures and segments
  • Configure third-party connections
  • Administer Customer Insights
Average salary for Customer Data Platform professionals

£55,000.00+

The average customer data platform salary in the United Kingdom is £55,000 per year or £28.21 per hour. Entry level positions start at £37,500 per year while most experienced workers make up to £70,000 per year.

Job Roles

  • Data Consultant
  • Product Owner
  • Customer Success Manager
  • Data Analyst
  • Customer Data Platform Manager
  • Customer Data Platform Lead
  • Customer Data Platform Specialist
Related Exams

Exam skills outline

Candidates for this exam implement solutions that provide insights into customer profiles and that track engagement activities to help improve customer experiences and increase customer retention.

Candidates should have firsthand experience with Dynamics 365 Customer Insights and one or more additional Dynamics 365 apps, Power Query, Microsoft Dataverse, Common Data Model, and Microsoft Power Platform. They should also have direct experience with practices related to privacy, compliance, consent, security, responsible AI, and data retention policy.

Candidates need experience with processes related to KPIs, data retention, validation, visualization, preparation, matching, fragmentation, segmentation, and enhancement. They should have a general understanding of Azure Machine Learning, Azure Synapse Analytics, and Azure Data Factory.

  • Design Customer Insights solutions (5-10%)
  • Ingest data into Customer Insights (10-15%)
  • Create customer profiles by unifying data (20-25%)
  • Implement AI predictions in Customer Insights (10-15%)
  • Configure measures and segments (15-20%)
  • Configure third-party connections (10-15%)
  • Administer Customer Insights (5-10%)
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Our Locations

Harlow Enterprise Hub,
Kao Hockham Building
Edinburgh Way, Harlow,
Essex, CM20 2NQ.
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Support Team: 02038 757 831
Freephone: 0800 677 1232

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