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If you’re a functional consultant, a professional using Microsoft Dynamics 365 Marketing in your organization’s day-to-day business operations, or a developer looking to hone your consulting skills, this certification could help give your career a boost and could enable you to position yourself more effectively for projects and promotions.
As a candidate for this certification, you know Dynamics 365 model-driven applications and data-modeling principles, plus you can configure Microsoft Power Platform. You implement marketing initiatives, like campaigns, emails, and customer journeys. You have experience working with an organization’s stakeholders to gather requirements and implement Dynamics 365 Marketing solutions. Additionally, you configure Dynamics 365 Marketing and set up Dynamics 365 organizational security. You even extend Dynamics 365 solutions using Power Platform components, such as Power Automate and Power Apps.
If you need more experience before you try to earn this certification, here are some suggestions:
Candidates for this exam perform discovery, capture requirements, engage subject matter experts and stakeholders, translate requirements, and configure Microsoft Power Platform solutions and apps. They create application enhancements, custom user experiences, system integrations, data conversions, custom process automation, and custom visualizations.
Candidates implement the design provided by and in collaboration with a solution architect and the standards, branding and artifacts established by User Experience Designers. They design integrations to provide seamless integration with third party applications and services.
Candidates actively collaborate with quality assurance team members to ensure that solutions meet functional and non-functional requirements. They identify, generate, and deliver artifacts for packaging and deployment to DevOps engineers, and provide operations and maintenance training to Microsoft Power Platform administrators.
Microsoft Power Platform functional consultants should be familiar with using Microsoft Power Platform components to extend and customize Microsoft apps and services such as Teams, Dynamics 365, Excel, and Word.
Candidates for this exam are Microsoft Dynamics 365 Marketing functional consultants. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.
Candidates are responsible for configuring the core marketing application to include email marketing, setup, interactive customer journeys and real-time journeys, leads nurturing with personalized experiences, LinkedIn integration, events, Customer Voice surveys, segmentation, scoring, and maintaining compliance with data privacy and security regulations.
Candidates should have some knowledge of marketing principles and the Marketing application's role in relationship to the Dynamics 365 suite of applications, including integration with Dynamics 365 and Microsoft 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.
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